Generation Nature, an interactive online brand under the United Parks & Resorts umbrella, sought to engage kids 7-12 years old by meeting them at their level. Hosted by Bindi Irwin and using a casual Vlog-style presentation, kids were introduced to a host of amazing animals as well as animal-care professionals who give information on the species highlighted and the challenges they face. Kids were challenged with real life solutions, inspirational actions and exciting ideas.
Circa89 was tasked with creating a full slate of content from logo and overall visual design, to webisodes and shorter social media pieces that would both inform and entertain. Additional interactive social content pieces included games and hashtags to build a community with the goal of encouraging the next generation to be better stewards of our environment for the benefit of both people and animals.
